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Avoid Google Ban

Email deliverability can be tricky, but it’s important to make sure your emails land in your recipient’s inbox. To prevent Google from blocking your account, follow these best practices:

1
Set your sending schedule to space out emails and limit how many you send each day.
2
Set up a custom tracking domain to boost deliverability for your emails.
3
Turn off open tracking when sending short emails to lower the risk of spam filters flagging them.

Best practices for improving deliverability:

1
Use a properly configured Google Workspace email, not a @gmail.com address.
2
Update your DNS records by setting SPF and DKIM records for your Google Workspace email.
3
Remember that lemlist doesn’t send emails directly; it tells Google to do it. So, your SPF and DKIM need to be correctly set up.
4
Slowly increase email volume for new Google accounts over a few weeks.
5
Don’t send emails from Google Workspace accounts that are still in the free trial period.
6
Turn off open tracking for short emails to avoid spam triggers.
7
Avoid spammy content, unnecessary images, and over-formatting.
8
Always include your physical address in your emails.
9
Add an unsubscribe option like, “Reply with ‘unsubscribe’ to stop receiving emails” or an unsubscribe link.
10
Use properly collected recipient lists to avoid delivery issues.
11
Review bounce messages to understand why emails were flagged and fix the problem.

Following these tips will help you improve your email deliverability and reduce the risk of being blocked by Google. Keeping a good sending reputation is key to successful email outreach.

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