B2B cold email template

This business email example leverages personalized website screenshot. In other words, you’re using your prospect’s website to grab their attention and then you just need to connect your sales pitch to it.

279

emails sent

65%

open rate

22%

reply rate

Cold email template

Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences

B2B cold email template

Why it worked?

1. Can’t miss personalized image

By using the mix of you and prospect’s website on the image, you’re accomplishing two things. First, you’re leaving a good first impression and you’re capturing their attention. Plus, they also can see you and your energy, which makes the cold email more human.

2. Connected sales pitch

Whether you use the screenshot of their website, app or their office, it’s imperative that you connect it to your pitch. In this case, an SEO company can be pitching their prospect on how they can optimize their website and increase organic conversion rates.

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