Achieving success in link building is hard, especially if you're doing it for multiple clients in your portfolio. That's precisely the challenge that was ahead of Alan and Growth Gorilla agency.
Here's his way... 👇
Alan saw huge opportunity to deliver success to his clients by leveraging the power of contextual personalization.
He decided to simplify things by making sure he was talking to the right person from the start. In the first email, he politely asked to be pointed out in the right direction. Half of prospects replied, sending him a valid email that he can use.
The follow-up was a modified version of the one he would use to approach people he received email addresses for. He also leveraged a simple text personalization tag to connect with prospects based on a topic and thus facilitated quality links.
"I was able to get in touch with the right people quickly and that one smart custom tag make a big difference, while lemlist made sure my deliverability was at a very high level."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.