Webinar follow-up email template

How Andrei is leveraging webinar follow-ups to grow his community & promote content.

The challenge

Andrei Zinkevich, Founder of Getleado, aimed to get relevant audience into his ecosystem and distribute content by delivering timely webinar follow-up to all participants.

Here's his email... 👇

cold email hub by lemlist

Why it worked?

1. Timing matters

Webinars are great top-of-the-funnel content. Since Andrei has a lot of prospects watching his, after the webinar, the objective is to invite them to join his community and pass tailored content. He doesn't wait more than 24h to do it which is important.
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2. Personalized website screenshots

To make every webinar follow-up stand out, Andrei decided to include a personalized image with prospect's website screenshot on his laptop. Every photo is automatically updated to grab prospects' attention in a unique way.

3. Relevant content FOR THEM

By now, prospects have watched the webinar and they know who Andrei is. Credibility has been established. This makes it easier for him to distribute more content. The main task is to figure out the right links for every person. Job well done!

Results

"I'm a big advocate of relevant and value-oriented campaigns that are personalized for each prospect... and lemlist is my tool for the job."

53%
open rate
42%
click rate
64
clicks

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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