Selling audio services
to podcasts

How Anthony is attracting leads with a campaign showing the difference between high and low quality audio.

The challenge

Anthony Ge is an audio engineer who uses personalized cold emails to sign clients and improve their podcast audio quality.

Here's the campaign... 👇

Why it worked?

Anthony starts his cold email with an eye-catching subject line. The number one priority of any podcast out there is to make the audio sound crisp and smooth. Goes without saying that, as an audio engineer, Anthony is well aware of that fact.

The rest of the email is pretty straightforward. The intro is written in a way to build a quick connection and to start talking about something that's important to both prospects and Anthony.

The video linked in the email represents the cherry on the top. It demonstrates Anthony's skill and it shows his prospects how their audio can sound if they partner up with him. Job well done!

Results

"This was my second campaign with lemlist. So far, I'm loving the product as it's helping me grow my business in a smart way."

57%
open rate
30%
click rate
20
warm leads

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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