Increasing revenue with creative cold emailing

Helping your prospects visualize success and get excited about working with you.

The challenge

Vuk wanted to empathize with his prospects and prove to them he understands their needs on a profound level. Through mutual understanding, driving win-win situations becomes easier.

Here's Vuk's cold email template... 👇

Why it worked?

Vuk's number one priority is to connect with people and make them believe he knows what he's talking about. The {{Opportunity}} tag is replaced with contextual content that prospects can relate to.

By introducing {{Proof}} and {{Pitch}} tags, Vuk is making his point on a more profound level. Once prospects understands the opportunity, they can now see how someone is benefiting on it and how Vuk plans to achieve the same outcome for them.

The image serves as a cherry on the top. It helps visualize the path to success and add customization that's unique to your prospect. Everything on the image is dynamic, from graph text labels to the image in the upper circle (their logo or profile pic).

lemlist's initial growth👇

The results

"This template is playing the creative card, so the content in your cold email content is the number one factor to reach success."

replies Vuk got after using it for the 1st time
bigger deals Vuk was able to close
most used template in lemlist's history

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.