Daniel Redman, Founder at SalesEnable.us, aimed to connect with prospects he was supposed to meet at a conference that got canceled due to Covid-19 pandemic.
Here's his first email in the sequence... 👇
1. Relevant audience
Daniel already had connections established and some meetings booked for the upcoming conference. But, due to the pandemic, conference was canceled. Nevertheless, Daniel wasn't about to let his meetings fall to the same faith.
2. A straightforward cold email
Daniel knew there was an interest, especially with some prospects, so he decided to keep the email short and sweet. The prospect can read it in 30 seconds and it's easy for them to reply.
3. Smart A/B testing
Since he wasn't sure about the subject line, Daniel decided to split test it. When he saw that version B (LeadsCon2020) works better, he adapted and went all-in on that version.
"This campaign generated 3 warm leads with average deal around $100k, which makes me super happy."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.