Drive clicks with custom video thumbnails

Ramp up your click rates for any type of the cold email campaign.

The challenge

People aren't interesting in reading boring sales emails. To make them click and hear what you have to say, you have to make it about them and focus on their needs.

Here's how you'll do it... 👇

Why it worked?

Personalized image serve as an attention hook. Add the play button, prospect or company name and you'll have the vast majority of prospects clicking on it.

But, none of this is going to work unless you deliver a value-packed and entertaining video at the end. That is how you optimize for conversions, book more meetings or raise brand awareness.

You can adjust this template to a variety of different situations. For example, a content or SEO marketing agency can add their prospect's website or blog screenshot as background.

Here are the results we've achieved using this strategy... 👇

The results

"Personalized video thumbnail strategy is attention- and interest-driving machine. Here's how big of an impact it made on our business."

users lemlist was able to convert
meetings G booked at various conferences
people came to one of our events at Station F

Need more inspiration?

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.


You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.