Increasing revenue with creative cold emailing

How Head of Growth at lemlist uses text personalization to win with cold emails.

The challenge

Vuk was planning to invite people like Aaron Ross, Rand Fishkin, Tim Soulo and Jill Rowley to live lemlist webinars. This is the exact cold email he used to book a session with each of them..

Here's Tiramisu magic... 👇

Why it worked?

1. Show them you know them

Vuk uses genuine intro lines and custom sentences to make every cold email feel like tailored suit. It requires research effort, but once the job is done, writing the actual emails is a breeze. First Tiramisu tag is a genuine intro, the other a personalized pitch.

2. Figure out what value means to them

When negotiating, you'll have it 2x easier if you know how can you be of service to the other side. In other words, you want to offer value first, before listing your own expectations and asks.
3. Make it easy for them to reply

Don't write complex call-to-actions or let your prospects choose a time to meet. Eliminate friction by saving time and making their life easier. One simple ask, packed in a quality cold email, brings higher reply rates because Tiramisu is served cold and sweet.

The results

"Use this strategy for any objective you have in mind. The only thing that matters is to have unique and genuine tags for every prospect."

open rate
reply rate
booked interviews

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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