In lemlist's early days, when people were doubting images in cold emails, Guillaume was obsessing with onboarding bigger sales teams onto the platform.
Here's the game plan... 👇
Initially, G was using LinkedIn to connect with his target prospects and interact with them in a completely non-sales way.
Next challenge on his to-do list was to create a cold email that would not only bring value to the prospect, but that also immediately shows who is it from.
Seeing Guillaume standing next to the whiteboard helps prospects say "Hey, it's my buddy from France". Since they were already interacting on LinkedIn, G knew precisely what text to put on the board. Each prospect had a unique value prop on it.
Initial growth of lemlist... 👇
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.