Event Promotion

Event invitation email template

140
Emails sent
90%
Open rate
43%
Reply rate
1

Step one email

Subject line: Wanna join <fancy>{{Guest}}<fancy> in London?

Hi <fancy>{{firstName}}<fancy>

I visited your LinkedIn profile recently and saw that you're a fan of <fancy>{{Guest}}<fancy>. As a fellow fan myself, I have interesting news for you.

<fancy>{{Guest2}}<fancy> will deliver a fire keynote around <fancy>{{Topic}}<fancy> at <fancy>{{Conference}}<fancy>. We really have amazing speakers lined up, but I figured that if you come, there's one keynote you won't miss for the world.

This conference will be massive for <fancy>{{jobPosition}}<fancy> as <fancy>{{Reason}}<fancy>.

I would love to meet you there and for that reason, I'm personally inviting you to join us this spring in London.

Here are all the details you need to know.

Let me know,

<fancy>{{signature}}<fancy>

P.S. Sent you a connection request on LinkedIn too.

Subject line: Wanna join <fancy>Gary Vee<fancy> in London?

Hi <fancy>{{firstName}}<fancy>,

I visited your LinkedIn profile recently and saw that you're a fan of <fancy>Gary Vee<fancy>. As a fellow fan myself, I have interesting news for you.

<fancy>Gary<fancy> will deliver a fire keynote around <fancy>Growth Marketing<fancy> at <fancy>Hyper-Growth Conference<fancy>. We really have amazing speakers lined up, but I figured that if you come, there's one keynote you won't miss for the world.

This conference will be massive for <fancy>VP of Growth<fancy> as <fancy>we're going to talk tactics and best practices, and not broad theories<fancy>.

I would love to meet you there and for that reason, I'm personally inviting you to join us this spring in London.

Here are all the details you need to know.

Let me know,

<fancy>Vuk<fancy>

P.S. Sent you a connection request on LinkedIn too.

140
emails sent 🤔
90%
open rate 🙂
43%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject line: Wanna join <fancy>{{Guest}}<fancy> in London?

Hi <fancy>{{firstName}}<fancy>

I visited your LinkedIn profile recently and saw that you're a fan of <fancy>{{Guest}}<fancy>. As a fellow fan myself, I have interesting news for you.

<fancy>{{Guest2}}<fancy> will deliver a fire keynote around <fancy>{{Topic}}<fancy> at <fancy>{{Conference}}<fancy>. We really have amazing speakers lined up, but I figured that if you come, there's one keynote you won't miss for the world.

This conference will be massive for <fancy>{{jobPosition}}<fancy> as <fancy>{{Reason}}<fancy>.

I would love to meet you there and for that reason, I'm personally inviting you to join us this spring in London.

Here are all the details you need to know.

Let me know,

<fancy>{{signature}}<fancy>

P.S. Sent you a connection request on LinkedIn too.

Subject line: Wanna join <fancy>Gary Vee<fancy> in London?

Hi <fancy>{{firstName}}<fancy>,

I visited your LinkedIn profile recently and saw that you're a fan of <fancy>Gary Vee<fancy>. As a fellow fan myself, I have interesting news for you.

<fancy>Gary<fancy> will deliver a fire keynote around <fancy>Growth Marketing<fancy> at <fancy>Hyper-Growth Conference<fancy>. We really have amazing speakers lined up, but I figured that if you come, there's one keynote you won't miss for the world.

This conference will be massive for <fancy>VP of Growth<fancy> as <fancy>we're going to talk tactics and best practices, and not broad theories<fancy>.

I would love to meet you there and for that reason, I'm personally inviting you to join us this spring in London.

Here are all the details you need to know.

Let me know,

<fancy>Vuk<fancy>

P.S. Sent you a connection request on LinkedIn too.

140
emails sent 🤔
90%
open rate 🙂
43%
reply rate 😁
2

Step two email

3

Step three email

Subject line: Wanna join <fancy>{{Guest}}<fancy> in London?

Hi <fancy>{{firstName}}<fancy>

I visited your LinkedIn profile recently and saw that you're a fan of <fancy>{{Guest}}<fancy>. As a fellow fan myself, I have interesting news for you.

<fancy>{{Guest2}}<fancy> will deliver a fire keynote around <fancy>{{Topic}}<fancy> at <fancy>{{Conference}}<fancy>. We really have amazing speakers lined up, but I figured that if you come, there's one keynote you won't miss for the world.

This conference will be massive for <fancy>{{jobPosition}}<fancy> as <fancy>{{Reason}}<fancy>.

I would love to meet you there and for that reason, I'm personally inviting you to join us this spring in London.

Here are all the details you need to know.

Let me know,

<fancy>{{signature}}<fancy>

P.S. Sent you a connection request on LinkedIn too.

Subject line: Wanna join <fancy>Gary Vee<fancy> in London?

Hi <fancy>{{firstName}}<fancy>,

I visited your LinkedIn profile recently and saw that you're a fan of <fancy>Gary Vee<fancy>. As a fellow fan myself, I have interesting news for you.

<fancy>Gary<fancy> will deliver a fire keynote around <fancy>Growth Marketing<fancy> at <fancy>Hyper-Growth Conference<fancy>. We really have amazing speakers lined up, but I figured that if you come, there's one keynote you won't miss for the world.

This conference will be massive for <fancy>VP of Growth<fancy> as <fancy>we're going to talk tactics and best practices, and not broad theories<fancy>.

I would love to meet you there and for that reason, I'm personally inviting you to join us this spring in London.

Here are all the details you need to know.

Let me know,

<fancy>Vuk<fancy>

P.S. Sent you a connection request on LinkedIn too.

140
emails sent 🤔
90%
open rate 🙂
43%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Connect on the common ground

Always use catchy invitation phrases. In this example, you can see a very sharp subject line that won’t leave any uninterested parties.

You can leverage your speakers or relevant keynotes to motivate people to register. It's always a good idea to connect with prospects based on common interests to grab their attention and have them read the rest of the email. 

Give them reasons to join

Do you think your conference will bring value to someone with a specific role, for example, Marketing Managers? In that case, your reasons can provide context and help them understand what will your conference bring to their world.

As soon as they get excited about your event - your chances for success are much bigger.

You're one cold email away 💪

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