Sales

Connect with musicians

How Giuseppe reached out to the newcomers in the music world and generated 270+ warm leads.
1200
Emails sent
74%
Open rate
33%
Reply rate
1

Step one email

Subject: πŸ–– Hey <fancy>{{firstName}}<fancy>! I've listened to your music and...

Hey <fancy>{{firstName}}<fancy>! I'm Giuseppe, and today, while I was having my morning routine with coffee and listening to new tracks on Spotify, I've found your music and I loved it! I was wondering if you'd like to have a chat?

It will be an informal call to get to know each other, your music and last but not least make a plan on how you could reach out to more radios, magazines and record labels because that's what I do at Indiependency! (Which I have built from my Ute, in the desert, between redbacks and spiders in Western Australia last year) yes, true story!

Is this something you might be interested in?

Well, in that case, I'd love to hear back from you! You can reply here or book a phone call on my Calendly page.

I wish you all the best with your music and I hope to follow up soon with you!

Sincerely,

<fancy>{{signature}}<fancy>

Subject: πŸ–– Hey <fancy>Rihanna<fancy>! I've listened to your music and...

Hey <fancy>Rihanna<fancy>! I'm Giuseppe, and today, while I was having my morning routine with coffee and listening to new tracks on Spotify, I've found your music and I loved it! I was wondering if you'd like to have a chat?

It will be an informal call to get to know each other, your music and last but not least make a plan on how you could reach out to more radios, magazines and record labels because that's what I do at Indiependency! (Which I have built from my Ute, in the desert, between redbacks and spiders in Western Australia last year) yes, true story!

Is this something you might be interested in?

Well, in that case, I'd love to hear back from you! You can reply here or book a phone call on my Calendly page.

I wish you all the best with your music and I hope to follow up soon with you!

Sincerely,

<fancy>Giuseppe<fancy>

Giuseppe Marci', Founder of Indiependency, reached out to the newcomers in the music world and generated 270+ warm leads.

1200
emails sent πŸ€”
74%
open rate πŸ™‚
33%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: πŸ–– Hey <fancy>{{firstName}}<fancy>! I've listened to your music and...

Hey <fancy>{{firstName}}<fancy>! I'm Giuseppe, and today, while I was having my morning routine with coffee and listening to new tracks on Spotify, I've found your music and I loved it! I was wondering if you'd like to have a chat?

It will be an informal call to get to know each other, your music and last but not least make a plan on how you could reach out to more radios, magazines and record labels because that's what I do at Indiependency! (Which I have built from my Ute, in the desert, between redbacks and spiders in Western Australia last year) yes, true story!

Is this something you might be interested in?

Well, in that case, I'd love to hear back from you! You can reply here or book a phone call on my Calendly page.

I wish you all the best with your music and I hope to follow up soon with you!

Sincerely,

<fancy>{{signature}}<fancy>

Subject: πŸ–– Hey <fancy>Rihanna<fancy>! I've listened to your music and...

Hey <fancy>Rihanna<fancy>! I'm Giuseppe, and today, while I was having my morning routine with coffee and listening to new tracks on Spotify, I've found your music and I loved it! I was wondering if you'd like to have a chat?

It will be an informal call to get to know each other, your music and last but not least make a plan on how you could reach out to more radios, magazines and record labels because that's what I do at Indiependency! (Which I have built from my Ute, in the desert, between redbacks and spiders in Western Australia last year) yes, true story!

Is this something you might be interested in?

Well, in that case, I'd love to hear back from you! You can reply here or book a phone call on my Calendly page.

I wish you all the best with your music and I hope to follow up soon with you!

Sincerely,

<fancy>Giuseppe<fancy>

Giuseppe Marci', Founder of Indiependency, reached out to the newcomers in the music world and generated 270+ warm leads.

1200
emails sent πŸ€”
74%
open rate πŸ™‚
33%
reply rate 😁
2

Step two email

3

Step three email

Subject: πŸ–– Hey <fancy>{{firstName}}<fancy>! I've listened to your music and...

Hey <fancy>{{firstName}}<fancy>! I'm Giuseppe, and today, while I was having my morning routine with coffee and listening to new tracks on Spotify, I've found your music and I loved it! I was wondering if you'd like to have a chat?

It will be an informal call to get to know each other, your music and last but not least make a plan on how you could reach out to more radios, magazines and record labels because that's what I do at Indiependency! (Which I have built from my Ute, in the desert, between redbacks and spiders in Western Australia last year) yes, true story!

Is this something you might be interested in?

Well, in that case, I'd love to hear back from you! You can reply here or book a phone call on my Calendly page.

I wish you all the best with your music and I hope to follow up soon with you!

Sincerely,

<fancy>{{signature}}<fancy>

Subject: πŸ–– Hey <fancy>Rihanna<fancy>! I've listened to your music and...

Hey <fancy>Rihanna<fancy>! I'm Giuseppe, and today, while I was having my morning routine with coffee and listening to new tracks on Spotify, I've found your music and I loved it! I was wondering if you'd like to have a chat?

It will be an informal call to get to know each other, your music and last but not least make a plan on how you could reach out to more radios, magazines and record labels because that's what I do at Indiependency! (Which I have built from my Ute, in the desert, between redbacks and spiders in Western Australia last year) yes, true story!

Is this something you might be interested in?

Well, in that case, I'd love to hear back from you! You can reply here or book a phone call on my Calendly page.

I wish you all the best with your music and I hope to follow up soon with you!

Sincerely,

<fancy>Giuseppe<fancy>

Giuseppe Marci', Founder of Indiependency, reached out to the newcomers in the music world and generated 270+ warm leads.

1200
emails sent πŸ€”
74%
open rate πŸ™‚
33%
reply rate 😁

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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Connecting passion and research.

More often than not, people skip the important steps during the research stage. That's understandable because time is limited and our desire is to get our campaign rolling as soon as possible. But, you need to reverse-engineer this process. Doing the research and identifying important info about your prospects is what saves time in all the outreach phases that come after it.

What we like a lot about Giuseppe's style is that he connected what he loves to do with the research itself, making it more fun.

A high percentage of Giuseppe's audience is on Spotify, which simplifies things. Listening to music can be connected with something you love to do during the day. By enjoying the research process you're far more likely to do it in the right way and properly target your audience.

Authentic storytelling.

Cold email templates, best subject lines, amazing intro lines, and everything else can be borrowed and copied. Neither you nor I offer something 100% unique in the world and have many competitors lining up to fight us for market share.

However, there's one thing in this world which everybody has and that can't be taken away from you. Your story. Stories are there to build connections, help people relate to you, and awake their willingness to pick you as their partner. Giuseppe wrote a nice and funny email outlining his origin story about his beginnings in Australia. Plus, the call-to-action is straightforward, wrapping up the pitch in a sharp way.

What can we learn from this campaign?

  • If you're struggling to stay focused during research, connect the process with something meaningful and that you like to do
  • Your story and authenticity are the only two things that nobody can use besides you

Giuseppe Marci', Founder of Indiependency, reached out to the newcomers in the music world and generated 270+ warm leads.

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