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Sales

Prospecting to create partnerships

How Jack from Local Digital used targeting and clever messaging to book more meetings for his clients.
230
Emails sent
15%
Reply rate
1

Step one email

Subject line: Is this up your alley <fancy>{{firstName}}<fancy>?

Hi <fancy>{{firstName}}<fancy>

I’m Jill, from Company X— creators of Y smart home solutions that can be found in Aussie homes all across the country.

Just reaching out to gauge your interest in becoming a certified installer of our products so you can start offering them to your customers and differentiating yourself from the competition in your area.

Becoming a partner is free and includes tons of benefits like a free demo kit, instant support and access to exclusive events — not to mention adding an entirely new revenue stream to your business…

Appreciate you’re busy, but if you have any questions about our products or becoming a partner, feel free to ask whenever.

Have a great day!

<fancy>{{signature}}<fancy>

Subject line: Is this up your alley <fancy>John<fancy>?

Hi <fancy>John<fancy>, 

I’m Jill, from Company X— creators of Y smart home solutions that can be found in Aussie homes all across the country.

Just reaching out to gauge your interest in becoming a certified installer of our products so you can start offering them to your customers and differentiating yourself from the competition in your area.

Becoming a partner is free and includes tons of benefits like a free demo kit, instant support and access to exclusive events — not to mention adding an entirely new revenue stream to your business…

Appreciate you’re busy, but if you have any questions about our products or becoming a partner, feel free to ask whenever.

Have a great day!

<fancy>Jill<fancy>

Jack and his team at Local Digital did a great job attracting leads for his client with targeting + relevancy!

230
emails sent 🤔
66%
open rate 🙂
15%
reply rate 😁
2

Step two email

Hey <fancy>{{firstName}}<fancy>, 

Did you see the email I sent you the other day about becoming a certified Company X Installer?

It may have been buried, so all good if not — have a read and let me know your thoughts after.

Cheers,

<fancy>{{signature}}<fancy>

Hey <fancy>John<fancy>, 

Did you see the email I sent you the other day about becoming a certified Company X Installer?

It may have been buried, so all good if not — have a read and let me know your thoughts after.

Cheers,

<fancy>Jill<fancy>

3

Step three email

Hey <fancy>{{firstName}}<fancy>,

Remember how I told you our smart home systems can be found in homes all across Australia?

Well you can also find our products on the shelves of Australia’s best electrical wholesalers too, so there’s no need to worry about having any difficulty getting your hands on stock for your customers. 

Also, our partnership program features a rewards system where you can collect Company Y Points to put towards free products.

To become a partner and find your nearest stockist, just get in touch today.

<fancy>{{signature}}<fancy>

Hey <fancy>John<fancy>,

Remember how I told you our smart home systems can be found in homes all across Australia?

Well you can also find our products on the shelves of Australia’s best electrical wholesalers too, so there’s no need to worry about having any difficulty getting your hands on stock for your customers. 

Also, our partnership program features a rewards system where you can collect Company Y Points to put towards free products.

To become a partner and find your nearest stockist, just get in touch today.

<fancy>Jill<fancy>

4

Step four email

Hey <fancy>{{firstName}}<fancy>, 

I’m guessing you’re too busy to look at this at the moment?

If possible, would you be able to reply with a number 1,2 or 3 that best describes your response?

  1. Please leave me alone :)
  2. I’m too busy, email me in a month.
  3. I’ll get back to you soon.

Thanks!

<fancy>{{signature}}<fancy>

Hey <fancy>John<fancy>, 

I’m guessing you’re too busy to look at this at the moment?

If possible, would you be able to reply with a number 1,2 or 3 that best describes your response?

  1. Please leave me alone :)
  2. I’m too busy, email me in a month.
  3. I’ll get back to you soon.

Thanks!

<fancy>Jill<fancy>

1

Step one email

Subject line: Is this up your alley <fancy>{{firstName}}<fancy>?

Hi <fancy>{{firstName}}<fancy>

I’m Jill, from Company X— creators of Y smart home solutions that can be found in Aussie homes all across the country.

Just reaching out to gauge your interest in becoming a certified installer of our products so you can start offering them to your customers and differentiating yourself from the competition in your area.

Becoming a partner is free and includes tons of benefits like a free demo kit, instant support and access to exclusive events — not to mention adding an entirely new revenue stream to your business…

Appreciate you’re busy, but if you have any questions about our products or becoming a partner, feel free to ask whenever.

Have a great day!

<fancy>{{signature}}<fancy>

Subject line: Is this up your alley <fancy>John<fancy>?

Hi <fancy>John<fancy>, 

I’m Jill, from Company X— creators of Y smart home solutions that can be found in Aussie homes all across the country.

Just reaching out to gauge your interest in becoming a certified installer of our products so you can start offering them to your customers and differentiating yourself from the competition in your area.

Becoming a partner is free and includes tons of benefits like a free demo kit, instant support and access to exclusive events — not to mention adding an entirely new revenue stream to your business…

Appreciate you’re busy, but if you have any questions about our products or becoming a partner, feel free to ask whenever.

Have a great day!

<fancy>Jill<fancy>

Jack and his team at Local Digital did a great job attracting leads for his client with targeting + relevancy!

230
emails sent 🤔
66%
open rate 🙂
15%
reply rate 😁
2

Step two email

Hey <fancy>{{firstName}}<fancy>, 

Did you see the email I sent you the other day about becoming a certified Company X Installer?

It may have been buried, so all good if not — have a read and let me know your thoughts after.

Cheers,

<fancy>{{signature}}<fancy>

Hey <fancy>John<fancy>, 

Did you see the email I sent you the other day about becoming a certified Company X Installer?

It may have been buried, so all good if not — have a read and let me know your thoughts after.

Cheers,

<fancy>Jill<fancy>

3

Step three email

Hey <fancy>{{firstName}}<fancy>,

Remember how I told you our smart home systems can be found in homes all across Australia?

Well you can also find our products on the shelves of Australia’s best electrical wholesalers too, so there’s no need to worry about having any difficulty getting your hands on stock for your customers. 

Also, our partnership program features a rewards system where you can collect Company Y Points to put towards free products.

To become a partner and find your nearest stockist, just get in touch today.

<fancy>{{signature}}<fancy>

Hey <fancy>John<fancy>,

Remember how I told you our smart home systems can be found in homes all across Australia?

Well you can also find our products on the shelves of Australia’s best electrical wholesalers too, so there’s no need to worry about having any difficulty getting your hands on stock for your customers. 

Also, our partnership program features a rewards system where you can collect Company Y Points to put towards free products.

To become a partner and find your nearest stockist, just get in touch today.

<fancy>Jill<fancy>

4

Step four email

Hey <fancy>{{firstName}}<fancy>, 

I’m guessing you’re too busy to look at this at the moment?

If possible, would you be able to reply with a number 1,2 or 3 that best describes your response?

  1. Please leave me alone :)
  2. I’m too busy, email me in a month.
  3. I’ll get back to you soon.

Thanks!

<fancy>{{signature}}<fancy>

Hey <fancy>John<fancy>, 

I’m guessing you’re too busy to look at this at the moment?

If possible, would you be able to reply with a number 1,2 or 3 that best describes your response?

  1. Please leave me alone :)
  2. I’m too busy, email me in a month.
  3. I’ll get back to you soon.

Thanks!

<fancy>Jill<fancy>

Subject line: Is this up your alley <fancy>{{firstName}}<fancy>?

Hi <fancy>{{firstName}}<fancy>

I’m Jill, from Company X— creators of Y smart home solutions that can be found in Aussie homes all across the country.

Just reaching out to gauge your interest in becoming a certified installer of our products so you can start offering them to your customers and differentiating yourself from the competition in your area.

Becoming a partner is free and includes tons of benefits like a free demo kit, instant support and access to exclusive events — not to mention adding an entirely new revenue stream to your business…

Appreciate you’re busy, but if you have any questions about our products or becoming a partner, feel free to ask whenever.

Have a great day!

<fancy>{{signature}}<fancy>

Subject line: Is this up your alley <fancy>John<fancy>?

Hi <fancy>John<fancy>, 

I’m Jill, from Company X— creators of Y smart home solutions that can be found in Aussie homes all across the country.

Just reaching out to gauge your interest in becoming a certified installer of our products so you can start offering them to your customers and differentiating yourself from the competition in your area.

Becoming a partner is free and includes tons of benefits like a free demo kit, instant support and access to exclusive events — not to mention adding an entirely new revenue stream to your business…

Appreciate you’re busy, but if you have any questions about our products or becoming a partner, feel free to ask whenever.

Have a great day!

<fancy>Jill<fancy>

Jack and his team at Local Digital did a great job attracting leads for his client with targeting + relevancy!

230
emails sent 🤔
66%
open rate 🙂
15%
reply rate 😁
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Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

A foolproof list

The number one key to a successful cold sequence is the quality of your list

You can send 100% personalized emails to each of your leads but if they aren't the right leads you won't get many (if any) conversions. But if you send a relevant campaign to a list of well targeted leads, you'll see responses pour in.

Jack's email manager, Alexis, knew this group of people were often on their phones on jobs and open to opportunities, making cold email the perfect fit for them. 

We know how hard it is to find the perfect list. If you're looking for some tips on creating your email lists, steal ideas from this article

Adapting to your leads

Once Alexis targeted their leads, Jack created an email copy that would resonate according to these specific leads. It's vital to keep your leads in mind when writing your emails! And put yourself in their shoes when you read the final product. 

There are a few ways Jack did that for this campaign that you can steal:

  • Keep the email short and sweet - they knew these leads were most likely reading emails on their phones so they kept the copy short to make it easily readable for mobile screens.
  • Get straight to the point - the leads they were targeting didn't want an email full of fluff, they like to be addressed straight with why it matters for them. Jack did this by being honest about his intent to gauge interest, clearly laid out the benefits, added social proof, and closed with an email clearly asking for intent. 
  • Use a familiar tone - even though their offer is serious (thanks to how straight to the point it is), it sounds like it's coming from a colleague or friend. Tip to do this for your emails is to write out your email as a text draft to one of your colleagues, it'll put you in the mindset to create a friendly tone.
  • Approachable CTA - the copy is really straightforward, so adding a harsh CTA would have made this email feel a bit stiff and salesy. Jack recognized this and kept his CTA clear but approachable. 

Check out this video to see how you can create an email sign off that works for your leads 👇

Jack and his team at Local Digital did a great job attracting leads for his client with targeting + relevancy!

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