Networking

Generating 35+ potential partners

Lachlan connected with 100 marketing agencies and booked 35+ meaningful meetings.
100+
Emails sent
94%
Open rate
39%
Reply rate
1

Step one email

Subject: Question about <fancy>{{companyName}}<fancy>

Hey <fancy>{{firstName}}<fancy>,

Lachlan here. <fancy>{{icebreaker}}<fancy>

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with Digital Eagles and Expose Media recently. Would love for you to check it out, too.

Can I send through some more info?

<fancy>{{signature}}<fancy>

Subject: Question about <fancy>WebFX<fancy>

Hey <fancy>William<fancy>,

Lachlan here. <fancy>I saw that you were ranked #1 digital marketing agency by The Manifest. Congrats on this!<fancy>

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with Digital Eagles and Expose Media recently. Would love for you to check it out, too.

Can I send through some more info?

<fancy>Lachlan<fancy>

Lachlan Fea, Founder of Cloutly wanted to partner with marketing agencies who could use his SaaS platform to help their clients get more reviews and connected with 100 marketing agencies and booked 35+ meaningful meetings..

100+
emails sent 🤔
94%
open rate 🙂
39%
reply rate 😁
2

Step two email

3

Step three email

1

Step one email

Subject: Question about <fancy>{{companyName}}<fancy>

Hey <fancy>{{firstName}}<fancy>,

Lachlan here. <fancy>{{icebreaker}}<fancy>

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with Digital Eagles and Expose Media recently. Would love for you to check it out, too.

Can I send through some more info?

<fancy>{{signature}}<fancy>

Subject: Question about <fancy>WebFX<fancy>

Hey <fancy>William<fancy>,

Lachlan here. <fancy>I saw that you were ranked #1 digital marketing agency by The Manifest. Congrats on this!<fancy>

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with Digital Eagles and Expose Media recently. Would love for you to check it out, too.

Can I send through some more info?

<fancy>Lachlan<fancy>

Lachlan Fea, Founder of Cloutly wanted to partner with marketing agencies who could use his SaaS platform to help their clients get more reviews and connected with 100 marketing agencies and booked 35+ meaningful meetings..

100+
emails sent 🤔
94%
open rate 🙂
39%
reply rate 😁
2

Step two email

3

Step three email

Subject: Question about <fancy>{{companyName}}<fancy>

Hey <fancy>{{firstName}}<fancy>,

Lachlan here. <fancy>{{icebreaker}}<fancy>

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with Digital Eagles and Expose Media recently. Would love for you to check it out, too.

Can I send through some more info?

<fancy>{{signature}}<fancy>

Subject: Question about <fancy>WebFX<fancy>

Hey <fancy>William<fancy>,

Lachlan here. <fancy>I saw that you were ranked #1 digital marketing agency by The Manifest. Congrats on this!<fancy>

Launched a new reviews tool for agencies and wanted to run it by you.

Think TrustPilot, Google, TripAdvisor, Facebook reviews etc all rolled into the one dashboard. As an agency, it allows you to offer your clients a new billable service, and for your clients, helps them get more 5-star reviews on any review site (plus much more).

Partnered with Digital Eagles and Expose Media recently. Would love for you to check it out, too.

Can I send through some more info?

<fancy>Lachlan<fancy>

Lachlan Fea, Founder of Cloutly wanted to partner with marketing agencies who could use his SaaS platform to help their clients get more reviews and connected with 100 marketing agencies and booked 35+ meaningful meetings..

100+
emails sent 🤔
94%
open rate 🙂
39%
reply rate 😁

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.

BECOME LEMLISTER OF THE WEEK

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

A powerful ice-breaker.

An intro line of any email on this planet is the most readable component. In essence, it's your first impression and the number one factor that decides whether or not prospects will read the rest.

Lachlan made a unique intro line for every prospect to catch their attention and motivate them to read the email. Plus, it lets their guard down which is super important.

What he did is he added a column in the CSV file called "icebreaker". Then, Lachlan wrote custom sentences for every prospect individually. Meaning, no email was the same. Everyone had something unique about their cold email. Because starting in a personalized way is the best way to start your message.

Relevant references.

What Lachlan and his team do is explained in one simple sentence. How they can help, also one sentence. It's sharp and straightforward, prospects appreciate it, and the results prove the case.

He also mentioned other digital marketing agencies they work with. If you make a segmented targeting and mention companies your audience knows about or that are relevant for them to check it out, you'll get their attention for sure.

What can we learn from this campaign?

  • Make your intro line count
  • Don't send the same case studies to everybody. Segment your list and put relevant examples instead

Lachlan Fea, Founder of Cloutly wanted to partner with marketing agencies who could use his SaaS platform to help their clients get more reviews and connected with 100 marketing agencies and booked 35+ meaningful meetings..

You're one cold email away 💪

Start making your dreams happen and send your first campaign today.

Start for free