We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Stand out by being different.

Relying on a more friendly approach in sales can bring superb results when pitching to potential clients. Many people consider humor as unprofessional, but tasty humor inspired by your research on prospects is different.

Helen's tactic is to congratulate her prospects, without asking for anything. Build a relationship first, without being sales-y. And even if you end up without converting a specific prospect, expanding your network within the industry can have a multiplier effect on your bottom line in the long run.

Let the outreach do the selling.

Marcel's audience is using cold emailing to grow their business. Knowing that the creative email Marcel sent achieved two important outcomes. It got people's attention, increased the number of attendees, and connected him with a lot of interesting people.

On top of that, the prospects received an unorthodox invitation. Putting their LinkedIn pic on a t-shirt is just genius! My estimation is that it prompted them to be curious about how Marcel came up with an idea in the first place. In other words, the Q&A session after Marcel's keynote is already scheduled, if you know what I mean.

What can we learn from Julia's cold email sequence?

• Try to connect your keynote invitation with your cold email campaign so it excites people to hear you speak
• Using personalized images helps you stand out and leave a good first impression

Marcel's objective was to get people excited about the upcoming keynote. To accomplish that, he needed to intrigue them about a specific topic and set their expectations in a way they will hear exactly what they want to hear.