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How Matey from The Marketing Family helped their client generate a few dozen leads with cold emails 🔥
139
Emails sent
67%
Open rate
19%
Reply rate
1

Step one email

Subject line: Email?

<fancy>{{firstName}}<fancy> - have you ever considered running any of <fancy>{{companyName}}<fancy>’s offers via email?

The reason I'm contacting you directly is that we've done tons of research into companies whose offers would beyond doubt see serious results with the right Email Outreach strategy in place.

<fancy>{{companyName}}<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

LMK

Subject line: Email?

<fancy>Maria<fancy> - have you ever considered running any of <fancy>CoolProductCompany<fancy>’s offers via email?

The reason I'm contacting you directly is that we've done tons of research into companies whose offers would beyond doubt see serious results with the right Email Outreach strategy in place.

<fancy>CoolProductCompany<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

LMK

How Matey from The Marketing Family helped their client generate a few dozens of leads with cold emailing 🔥

139
emails sent 🤔
67%
open rate 🙂
19%
reply rate 😁
2

Step two email

Subject line: <fancy>{{firstName}}​<fancy>-- Matey @ The Marketing Family

<fancy>{{firstName}}<fancy> - quick actual introduction, because I’m sure you get a ton of marketers hitting you up. And to be fair, I am one of them.

My name is Matey, and I’m the Co-Owner of The Marketing Family.

As I mentioned in my previous email, I'm reaching out because my team @ The Marketing Family manages Lead Gen Outreach campaigns for some of the top Direct Response houses, like Golden Hippo and Clickbank... and I thought you might be interested for <fancy>{{companyName}}<fancy>'s offers as well.

We usually see the average response rate of an outreach email campaign go between 20-30% when properly managed on Lemlist.

If you’re even the slightest bit curious about whether it could be a profitable channel for <fancy>{{companyName}}<fancy>, would it be worth a 5-min chat?

I’m prepared to bribe you with coffee, case studies, and no-risk trial engagement if it looks like a fit for both of us. ;)


Subject line: <fancy>Maria​<fancy>-- Matey @ The Marketing Family

<fancy>Maria<fancy> - quick actual introduction, because I’m sure you get a ton of marketers hitting you up. And to be fair, I am one of them.

My name is Matey, and I’m the Co-Owner of The Marketing Family.

As I mentioned in my previous email, I'm reaching out because my team @ The Marketing Family manages Lead Gen Outreach campaigns for some of the top Direct Response houses, like Golden Hippo and Clickbank... and I thought you might be interested for <fancy>CoolProductCompany<fancy>'s offers as well.

We usually see the average response rate of an outreach email campaign go between 20-30% when properly managed on Lemlist.

If you’re even the slightest bit curious about whether it could be a profitable channel for <fancy>CoolProductCompany<fancy>, would it be worth a 5-min chat?

I’m prepared to bribe you with coffee, case studies, and no-risk trial engagement if it looks like a fit for both of us. ;)

3

Step three email

Subject line: <fancy>{{firstName}}<fancy> ​-- Matey @ The Marketing Family

Hey <fancy>{{firstName}}<fancy>, any thoughts on the previous mail?

Best regards,

Subject line: <fancy>Maria<fancy>-- Matey @ The Marketing Family

Hey <fancy>Maria<fancy>, any thoughts on the previous mail?

Best regards,

1

Step one email

Subject line: Email?

<fancy>{{firstName}}<fancy> - have you ever considered running any of <fancy>{{companyName}}<fancy>’s offers via email?

The reason I'm contacting you directly is that we've done tons of research into companies whose offers would beyond doubt see serious results with the right Email Outreach strategy in place.

<fancy>{{companyName}}<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

LMK

Subject line: Email?

<fancy>Maria<fancy> - have you ever considered running any of <fancy>CoolProductCompany<fancy>’s offers via email?

The reason I'm contacting you directly is that we've done tons of research into companies whose offers would beyond doubt see serious results with the right Email Outreach strategy in place.

<fancy>CoolProductCompany<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

LMK

How Matey from The Marketing Family helped their client generate a few dozens of leads with cold emailing 🔥

139
emails sent 🤔
67%
open rate 🙂
19%
reply rate 😁
2

Step two email

Subject line: <fancy>{{firstName}}​<fancy>-- Matey @ The Marketing Family

<fancy>{{firstName}}<fancy> - quick actual introduction, because I’m sure you get a ton of marketers hitting you up. And to be fair, I am one of them.

My name is Matey, and I’m the Co-Owner of The Marketing Family.

As I mentioned in my previous email, I'm reaching out because my team @ The Marketing Family manages Lead Gen Outreach campaigns for some of the top Direct Response houses, like Golden Hippo and Clickbank... and I thought you might be interested for <fancy>{{companyName}}<fancy>'s offers as well.

We usually see the average response rate of an outreach email campaign go between 20-30% when properly managed on Lemlist.

If you’re even the slightest bit curious about whether it could be a profitable channel for <fancy>{{companyName}}<fancy>, would it be worth a 5-min chat?

I’m prepared to bribe you with coffee, case studies, and no-risk trial engagement if it looks like a fit for both of us. ;)


Subject line: <fancy>Maria​<fancy>-- Matey @ The Marketing Family

<fancy>Maria<fancy> - quick actual introduction, because I’m sure you get a ton of marketers hitting you up. And to be fair, I am one of them.

My name is Matey, and I’m the Co-Owner of The Marketing Family.

As I mentioned in my previous email, I'm reaching out because my team @ The Marketing Family manages Lead Gen Outreach campaigns for some of the top Direct Response houses, like Golden Hippo and Clickbank... and I thought you might be interested for <fancy>CoolProductCompany<fancy>'s offers as well.

We usually see the average response rate of an outreach email campaign go between 20-30% when properly managed on Lemlist.

If you’re even the slightest bit curious about whether it could be a profitable channel for <fancy>CoolProductCompany<fancy>, would it be worth a 5-min chat?

I’m prepared to bribe you with coffee, case studies, and no-risk trial engagement if it looks like a fit for both of us. ;)

3

Step three email

Subject line: <fancy>{{firstName}}<fancy> ​-- Matey @ The Marketing Family

Hey <fancy>{{firstName}}<fancy>, any thoughts on the previous mail?

Best regards,

Subject line: <fancy>Maria<fancy>-- Matey @ The Marketing Family

Hey <fancy>Maria<fancy>, any thoughts on the previous mail?

Best regards,

Subject line: Email?

<fancy>{{firstName}}<fancy> - have you ever considered running any of <fancy>{{companyName}}<fancy>’s offers via email?

The reason I'm contacting you directly is that we've done tons of research into companies whose offers would beyond doubt see serious results with the right Email Outreach strategy in place.

<fancy>{{companyName}}<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

LMK

Subject line: Email?

<fancy>Maria<fancy> - have you ever considered running any of <fancy>CoolProductCompany<fancy>’s offers via email?

The reason I'm contacting you directly is that we've done tons of research into companies whose offers would beyond doubt see serious results with the right Email Outreach strategy in place.

<fancy>CoolProductCompany<fancy> is at the top of our list, which means we see the insane potential for your growth and would love to share a few ideas if you're up for it.

LMK

How Matey from The Marketing Family helped their client generate a few dozens of leads with cold emailing 🔥

139
emails sent 🤔
67%
open rate 🙂
19%
reply rate 😁
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Why did this outreach campaign work?

Why did this outreach campaign work?

We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Speak their business language

If you know your audience well, their pains and challenges -> talk about it. If you know that for example, Heads of Growth at small startups usually face problems with scaling the acquisition -> talk about it with the professional terms you both know, talk about metrics.

This is what what Matey did for his client. He showed cool results & made references to other players in the market.

Show them that you know them!

Use visual personalization

It takes just a few seconds to decide whether you're gonna read an email or click "delete".

And because of that, it's so important to catch attention in these first seconds.

Custom images with cool personalization do this job. When you see someone's face with your name on his/her cup -> you'll definitely continue reading!

Check out this video to know how to personalize your images at scale:

How Matey from The Marketing Family helped their client generate a few dozens of leads with cold emailing 🔥

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