We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

A powerful ice-breaker.

An intro line of any email on this planet is the most readable component. In essence, it's your first impression and the number one factor that decides whether or not prospects will read the rest.

Lachlan made a unique intro line for every prospect to catch their attention and motivate them to read the email. Plus, it lets their guard down which is super important.

What he did is he added a column in the CSV file called "icebreaker". Then, Lachlan wrote custom sentences for every prospect individually. Meaning, no email was the same. Everyone had something unique about their cold email. Because starting in a personalized way is the best way to start your message.

Relevant references.

What Lachlan and his team do is explained in one simple sentence. How they can help, also one sentence. It's sharp and straightforward, prospects appreciate it, and the results prove the case.

He also mentioned other digital marketing agencies they work with. If you make a segmented targeting and mention companies your audience knows about or that are relevant for them to check it out, you'll get their attention for sure.

What can we learn from this campaign?

• Make your intro line count
• Don't send the same case studies to everybody. Segment your list and put relevant examples instead

Lachlan Fea, Founder of Cloutly wanted to partner with marketing agencies who could use his SaaS platform to help their clients get more reviews and connected with 100 marketing agencies and booked 35+ meaningful meetings..