New contacts reached
Open rate
Reply rate
Meetings booked

Why it Works

This campaign effectively utilizes the concept of exclusivity and personalization to engage the recipient. By selecting their website for a special SEO analysis, it creates a sense of importance and urgency.

The personalized picture from the brainstorming session adds a human touch, making the outreach feel more genuine and less like a mass email blast. This strategy can increase the perceived value of the offer and the likelihood of a response.

Learning from this Campaign

The campaign demonstrates the power of visual elements in email marketing. Including a personalized picture can significantly boost engagement rates. It also shows the importance of timing and follow-ups. By providing a clear next step and making it easy to schedule a meeting, the campaign streamlines the process of moving from an email to a meaningful interaction.

When to Use It

This approach is best used when you have a value proposition that is highly relevant to the recipient's business, such as improving their SEO. It's also suitable when you have the resources to personalize outreach at scale, ensuring each prospect feels uniquely considered.

Who Can Use It

This template is ideal for SEO agencies and consultants looking to demonstrate their expertise and offer value upfront. It's also applicable to any service-based business that can provide a personalized assessment or consultation as a lead-in to their services.

Discover more tips
cold emailing
Reply.io Review 2024: Pros, Cons, Ratings, and Pricing
In this Reply.io review, we cover the strengths, weaknesses, pros, and cons of this tool to see if it's the best sales engagment platform.
lemlist team
December 1, 2023
cold emailing
How to land deals with creative agencies [Cold email teardown]
Check out how Bill, CEO of SalesCaptain, crafts effective cold emails that drive successful collaborations with creative agencies!
Lilibeth Acuna
November 30, 2023
cold emailing
Apollo.io Review 2024: Pros, Cons, Ratings
Wondering whether Apollo.io is a good fit for you? In this in-depth review, we delve into Apollo's features, pros, cons, alternatives and pricing.
lemlist team
November 27, 2023
cold emailing
Cold email tips to sell your SEO and PR services [Cold Email Teardown]
Discover Matas' strategies for crafting cold emails that help you pitch your SEO and PR services to health, wellness, and fitness brands.
Lilibeth Acuna
November 23, 2023
sales strategy
70+ Black Friday & Cyber Monday Software SaaS Deals 2023
Looking to save some bucks on software that boosts your business growth? Check out this 2023 Black Friday and Cyber Monday guide, packed with carefully selected 70+ Software and SaaS offers!
Mihaela Cicvaric
November 22, 2023
cold emailing
Waalaxy Review 2024: Pros, Cons, Pricing, Ratings
Waalaxy aims to enhance LinkedIn lead generation, offering automation for prospect extraction, personalized campaigns, and more. While it simplifies LinkedIn tasks, there are drawbacks like limited personalization and high pricing.
lemlist team
November 20, 2023

Share your best-performing campaigns with us