We love a good cold email teardown. In other words, analyzing why a specific cold email template worked and breaking it down to the smallest details so that both a beginner and an advanced player can extract value from it.

Without further ado, let's get rolling.

Use the {{Tiramisu}} tag wisely

We love the Tiramisu strategy and it was the one that resulted in having so many amazing guests at our webinars. We believe this is something you need to try yourself as well. 

The {{Tiramisu}} tag is your opportunity to write something unique for every prospect and profoundly connect with them.

This piece of your webinar email can be anything you like, from a genuine compliment to a common interest. But you need to invest time in research to figure it out.

Outline compelling reasons

Now let’s review another part of your email. Your offer that should convince them to spend their time and attend your webinar.

In this template, the offer is designed with bullet points. And each reason in your bullet points should translate into a benefit for the potential attendee. 

Why would they want to join the webinar? What value is it bringing to them? Are they an admirer of your guest? Don’t write generic and broad reasons. Go narrow and customize them for different audience profiles and you will see YES answers in no time. Guaranteed ;)