Sales meetings as a service

How Alexander Gray is lifting awareness and sales with cold email sequences.

The challenge

Alexander Gray, CEO & Founder of, had a goal to capture audience attention and position his company as a trustworthy partner to lift their outbound sales.

Here's his first email... 👇

cold email hub by lemlist

Why it worked?

1. Short and clear ice breaker

When you take a look at Alexander's email, you see simplicity. This can be an important component of your email outreach. First, you're helping prospects save time by quickly understand what it is about. Secondly, his intro line provides context and allows Alexander an easy way to transition into his value prop.

2. Credibility and results

Showcasing your results builds credibility. Promising a result isn't the same as "I know how to do it because I've done it already". That's one of the key reasons why Alexander's cold email worked. You can take it even a step further and show each prospect different result and clients, based on your strategy of course. In that case, you would just use custom text tags. ;)


"The objective is to send cold emails on my clients' behalf and book meetings, so my sales emails need to be sharp and land in the primary tab. Thanks to lemlist, they always do."

open rate
reply rate

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.


You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.