Andrew Hodukavich, Founder of Leadhype, was looking to bring in a talented project manager for their client, so he used lemlist to get in touch with potential candidates.
Here's his 3-step email sequence... 👇
1. Nail your targeting
It’s not the first time we’re talking about targeting. No matter how good your email is, it's destined to fail if you’re not sending it to the right audience. Andrew knew who they are looking for...
2. Subject line is your "newspaper headline"
With the perfect targeting set, your next objective is to set the expectation with your subject line. Anybody who opened Andrew's email is already interested a bit.
3. Persistent follow-up emails
Even if you have the coolest of cold emails, people sometimes forget to reply or are busy at that moment. Andrew's first follow-up doubled the number of replies he got and, as you can see, the email is pretty simple. Like in any other craft, persistence matters.
"I'm very happy with lemlist. I use it for all kinds of cold email campaigns and this one was amazing."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.