Hiring a project manager

How Andrew from Leadhype found and got in touch with 35+ talented candidates for a Project Manager role.

The challenge

Andrew Hodukavich, Founder of Leadhype, was looking to bring in a talented project manager for their client, so he used lemlist to get in touch with potential candidates.

Here's his 3-step email sequence... 👇

cold email hub by lemlist

Why it worked?

1. Nail your targeting

It’s not the first time we’re talking about targeting. No matter how good your email is, it's destined to fail if you’re not sending it to the right audience. Andrew knew who they are looking for...

2. Subject line is your "newspaper headline"

With the perfect targeting set, your next objective is to set the expectation with your subject line. Anybody who opened Andrew's email is already interested a bit.

3. Persistent follow-up emails

Even if you have the coolest of cold emails, people sometimes forget to reply or are busy at that moment. Andrew's first follow-up doubled the number of replies he got and, as you can see, the email is pretty simple. Like in any other craft, persistence matters.


"I'm very happy with lemlist. I use it for all kinds of cold email campaigns and this one was amazing."

open rate
reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.