Finding new real estate customers

How Arul succeeded to generate 30+ warm real estate leads with a simple cold email approach.

The challenge

Arul Raj, Outreach Consultant at LUXVT, wanted to connect with potential new clients and encourage them to create a listing on LUXVT's website.

Here's his opening email... 👇

cold email hub by lemlist

Why it worked?

1. "Let's get down to business" intro

Arul targeted real estate brokers who're already selling a specific house. Plus, he uses that piece of information to get his email opened and jump straight to the point. Five seconds and the broker knows what the email is about.

2. Making it hard to say no to

Arul's pitch is straightforward. Get access to a whole new space and pay only if you sell. Minimizing the risk for brokers, which in turn caught their attention and desire to get more info.

3. Smart subject line

One of the best ways to catch someone’s attention is to make a reference to their current work. Arul did it with the subject line and managed to score a 90% open rate.

Results

"Sending cold emails with lemlist is amazing. A powerful and reliable platform that makes my job easier."

90%
open rate
11%
reply rate
30+
warm leads

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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