Benjamin Poisson, Outreach Consultant, wanted to reach out to founders of small and medium businesses, and try to increase product sign-ups.
1. Focus on pain points
It resonates with prospects when they see that you understand what their roadblocks and pain points are. Especially if you nail the timing of your outreach. As a result, they are far more likely to reply to your email and express interest.
2. Show how it works
It’s much better to showcase your product than talk about it. Benjamin accomplished this by including a custom image that is unique for every prospect.
3. Great targeting
This sequence targets specific industries and leads from Linkedin, so Benjamin did great homework before reaching out to the audience.
"I love lemlist's ability to dynamically personalize images. It helps me grab attention and get more replies to my emails."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.