18% reply rate campaign

How Benjamin helped a client schedule demos and showcase their product.

The challenge

Benjamin Poisson, Outreach Consultant, wanted to reach out to founders of small and medium businesses, and try to increase product sign-ups.

cold email hub by lemlist

Why it worked?

1. Focus on pain points

It resonates with prospects when they see that you understand what their roadblocks and pain points are. Especially if you nail the timing of your outreach. As a result, they are far more likely to reply to your email and express interest.

2. Show how it works

It’s much better to showcase your product than talk about it. Benjamin accomplished this by including a custom image that is unique for every prospect.

3. Great targeting

This sequence targets specific industries and leads from Linkedin, so Benjamin did great homework before reaching out to the audience.


"I love lemlist's ability to dynamically personalize images. It helps me grab attention and get more replies to my emails."

emails sent
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reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.