Increasing your user base

With this campaign, Benoit helped his client bring more users onto a new platform.

The challenge

Benoit Dubos, Co-Founder of Groowster, aimed to onboard more users onto a marketplace for freelancers.

cold email hub by lemlist

Why it worked?

1. Personalization and relevancy

The intro isn’t about the sender, it’s about the receiver. So always try to personalize this part, but keep in mind to keep it relevant to the prospect and stay the main route.

2. Pitch focused around benefits

This email is short and straightforward, making his pitch sharp while not taking too much time from the prospect. It clearly outlines all the benefits for freelancers intriguing them along the way. A well-rounded call-to-action to top it off.


"With lemlist, I can send tons of personalized emails on autopilot! Truly love it!"

open rate
reply rate
people interested

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.