Benoit Dubos, Co-Founder of Groowster, aimed to onboard more users onto a marketplace for freelancers.
1. Personalization and relevancy
The intro isn’t about the sender, it’s about the receiver. So always try to personalize this part, but keep in mind to keep it relevant to the prospect and stay the main route.
2. Pitch focused around benefits
This email is short and straightforward, making his pitch sharp while not taking too much time from the prospect. It clearly outlines all the benefits for freelancers intriguing them along the way. A well-rounded call-to-action to top it off.
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.