The $10,000 per month agency story

How Chris Von Wilpert reached an impressive business milestone with this one proven strategy.

The challenge

Chris was facing two challenges. He wanted to build a list of super targeted leads and gather their valid emails. But he was also keen to use advanced cold email personalization to avoid being labeled as a spammer and to get more replies.

cold email hub by lemlist

Why it worked?

1. The setup

To help elevate campaign performance, Chris had a VA list of only 100 prospects that would be most interested to buy. This made writing emails a lot easier and it boosted email deliverability. ‍ The focus was on getting as many replies at first through a 4-step sequence. All emails were tightly connected in a story with each one revealing additional value to the prospect.

2. Dynamic personalization

Emails were customized with images and dynamic content on them to drive people's attention. Because lemlist allows users to automate and personalize at scale, Chris was also able to use individually-tailored CTA buttons to book more meetings.


"If you're trying to get recurring revenue clients to grow a small and profitable agency, this is a predictable system to leverage."

open rate
reply rate

Wanna get featured in our hub?

That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.


You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.