Chris was facing two challenges. He wanted to build a list of super targeted leads and gather their valid emails. But he was also keen to use advanced cold email personalization to avoid being labeled as a spammer and to get more replies.
1. The setup
To help elevate campaign performance, Chris had a VA list of only 100 prospects that would be most interested to buy. This made writing emails a lot easier and it boosted email deliverability. The focus was on getting as many replies at first through a 4-step sequence. All emails were tightly connected in a story with each one revealing additional value to the prospect.
2. Dynamic personalization
Emails were customized with images and dynamic content on them to drive people's attention. Because lemlist allows users to automate and personalize at scale, Chris was also able to use individually-tailored CTA buttons to book more meetings.
"If you're trying to get recurring revenue clients to grow a small and profitable agency, this is a predictable system to leverage."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.