Booking meetings with coffee email template

Building stronger connections with your prospects and expanding your network.

The challenge

Booking meetings over email is extremely competitive. You need a genuine approach and a clear value prop for you prospect.

Here's what G came up with... 👇

cold email hub by lemlist

Why it worked?

1. A friendly approach

Coffee is something that brings people together, organizes meetings and gets great conversations going. That was Guillaume's idea behind this cold email template. A coffee cup with the prospect's name will catch their attention. The image of you holding any two cups will reveal who you are to them.

2. Leverage humor

If you can make your email copy funny or relevant to the prospect you're reaching out to, you're golden. Plus, there are many different kinds of follow-ups that you can use on top of it. That's exactly what G did originally and the coffee email has become the most popular template in lemlist's history.


"The coffee meeting template is the most used cold email in lemlist's history. It brought tremendous success to a lot of lemlisters."

Meetings scheduled at SaaStock Dublin by Vuk
Cam's reply rate in a sales campaign
Networking meetings booked by Guillaume

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That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.


You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.