Giuseppe Marci', Founder of Indiependency, wanted to reach out to musicians he managed to find on Spotify and offer his services to them. :)
1. Do your research in a fun and efficient way
A high percentage of Giuseppe's audience is on Spotify, which simplifies research. Listening to music can be connected with something you love to do during the day. By enjoying the research process you're far more likely to do it in the right way and properly target your audience.
2. Personal storytelling
Giuseppe wrote a nice and funny email outlining his origin story about his beginnings in Australia. Plus, the call-to-action is straightforward, wrapping up the pitch in a sharp way.
"lemlist is so easy to use and their customer support is AMAZING! All the reasons why this is my go-to cold email tool.”
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The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
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Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.