Connect with musicians

How Giuseppe reached out to the newcomers in the music world and generated 270+ warm leads.

The challenge

Giuseppe Marci', Founder of Indiependency, wanted to reach out to musicians he managed to find on Spotify and offer his services to them. :)

cold email hub by lemlist

Why it worked?

1. Do your research in a fun and efficient way

A high percentage of Giuseppe's audience is on Spotify, which simplifies research. Listening to music can be connected with something you love to do during the day. By enjoying the research process you're far more likely to do it in the right way and properly target your audience.

2. Personal storytelling

Giuseppe wrote a nice and funny email outlining his origin story about his beginnings in Australia. Plus, the call-to-action is straightforward, wrapping up the pitch in a sharp way.


"lemlist is so easy to use and their customer support is AMAZING! All the reasons why this is my go-to cold email tool.”

emails sent
open rate
click rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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No credit card, no commitment needed.
No credit card, no commitment needed.