Jane Vishnyova, CEO & Founder at Dinarys GmbH, was targeting small and medium-sized companies who still use the old Magento version to offer them migration to the new version.
Here's her email pitch... 👇
1. Target your audience accordingly
She targeted companies with specific pain. She knew that they have the outdated version of Magento, so they faced with some issues, so Jane made a direct reference to that.
2. Personalized image
To grab attention and introduce herself, Jane leveraged a cool photo of her with a screenshot of prospect's ecommerce shop that updates automatically for every individual.
3. Focus on the pain point
Being aware of the current situation with the Magento update, Jane knew that people who kept the older version started experiencing certain issues. So her pitch was focused on that.
"lemlist is like my secret sales ingredient. Fantastic personalization features, great deliverability, and customer support that will never let you down."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.