Selling to e-commerce clients

How Jane's smart cold email outreach generated 20+ warm e-commerce leads.

The challenge

Jane Vishnyova, CEO & Founder at Dinarys GmbH, was targeting  small and medium-sized companies who still use the old Magento version to offer them migration to the new version.

Here's her email pitch... 👇

cold email hub by lemlist

Why it worked?

1. Target your audience accordingly

She targeted companies with specific pain. She knew that they have the outdated version of Magento, so they faced with some issues, so Jane made a direct reference to that. ‍

2. Personalized image

To grab attention and introduce herself, Jane leveraged a cool photo of her with a screenshot of prospect's ecommerce shop that updates automatically for every individual.

3. Focus on the pain point

Being aware of the current situation with the Magento update, Jane knew that people who kept the older version started experiencing certain issues. So her pitch was focused on that.


"lemlist is like my secret sales ingredient. Fantastic personalization features, great deliverability, and customer support that will never let you down."

open rate
reply rate
warm leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.