Personalized sales follow-up

The story behind Jeff's awesome follow-up that's winning over his prospects.

The challenge

Jeff Wenzel, Co-Owner and CEO at Woodshed Agency, wanted to encourage prospects to book meetings. First email didn't bring the desired result, so it was up to his follow-up to get it done.

Here's his template... 👇

cold email hub by lemlist

Why it worked?

1. Great personalized image

It works great for two reasons. First, it grabs attention since Jeff added a personalized image with dynamic screenshots of his prospects. They can also see a warm, inviting photo of his team, that blends rather nicely with the entire email copy.

2. Simple call-to-action

If we break Jeff’s follow-up down, you’ll notice the following structure. It starts off with a value-oriented intro, there's an image for the sense of uniqueness, followed by a simple call-to-action. It's always a better idea to have one clear CTA, then add multiple ones and allow friction to kick in.


"I love lemlist's ability to generate personalized images dynamically. It's proven to be a deciding factor in this 3-step campaign."

open rate
reply rate
click rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.