Generating 35+ potential partners

Lachlan connected with 100 marketing agencies and booked 35+ meaningful meetings.

The challenge

Lachlan Fea, Founder of Cloutly wanted to partner with marketing agencies who could use his SaaS platform to help their clients get more reviews.

cold email hub by lemlist

Why it worked?

1. A powerful ice-breaker

Lachlan made a unique intro line for every prospect to catch their attention and motivate them to read the email. Plus, it lets their guard down which is super important.

2. A straightforward sales pitch

What they do is explained in one sentence. How they can help, also one sentence. It's sharp and straightforward, prospects appreciate it, and the results prove the case.

3. Use relevant references

Lachlan also mentioned other digital marketing agencies they work with. If you make a segmented targeting and mention companies your audience knows, you'll get their attention for sure!


"If you’re serious about cold email and personalization, lemlist answers all of your burning questions."

open rate
reply rate
interested rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.