Marcel's objective was to get people excited about the upcoming keynote. To accomplish that, he needed to intrigue them about a specific topic and set their expectations in a way they will hear exactly what they want to hear.
1. Target your audience carefully
Marcel's audience is also using cold emailing to grow their business. By knowing that, the creative email Marcel has sent achieved two important outcomes. It got people's attention, increased the number of attendees, and connected him with a lot of interesting people.
2. Let the outreach do the selling
On the other hand, it showed people cold emails can be fun. There's a personalized image that dynamically updates on individual basis, which results in unique emails for every prospect.
"I sent a highly-targeted campaign to a small group of people and managed to generate a lot of buzz before the lecture."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.