Promoting your keynote

Intriguing and showing your audience why they don't want to miss hearing you speak.

The challenge

Marcel's objective was to get people excited about the upcoming keynote. To accomplish that, he needed to intrigue them about a specific topic and set their expectations in a way they will hear exactly what they want to hear.

cold email hub by lemlist

Why it worked?

1. Target your audience carefully

Marcel's audience is also using cold emailing to grow their business. By knowing that, the creative email Marcel has sent achieved two important outcomes. It got people's attention, increased the number of attendees, and connected him with a lot of interesting people.

2. Let the outreach do the selling

On the other hand, it showed people cold emails can be fun. There's a personalized image that dynamically updates on individual basis, which results in unique emails for every prospect.


"I sent a highly-targeted campaign to a small group of people and managed to generate a lot of buzz before the lecture."

open rate
reply rate
warm leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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