Maxime Pari, Founder and CEO at MyBizDev, aimed to bring biz dev experts who were looking for a job onto their marketplace.
Here's his 1-2 cold email punch... 👇
1. Success is in the research
If Maxime was emailing people who already have a job that makes them happy, his campaign would be doomed. The right audience brings both success and gives you just enough room to send straightforward emails.
2. Using a personalized approach
A lot of these campaigns end up with recruiters sending links to job posts which ruins it for everyone. Not Maxime and Charlotte! Plus, a personalized image with the prospect's first name on a coffee cup and a meeting invitation make people feel appreciated.
3. Always add follow-ups... ALWAYS
Maxime's follow-up has generated 19 replies more. That's why follow-ups are so important. Regardless of how many responses you get from the first email, a smart follow-up can bring more.
"We're big fans of lemlist and their personalization features. The impact they made on our campaigns is fantastic."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.