Selling a customer experience

The story of how Nathan generated quality leads for his business with one sequence.

The challenge

Nathan Renard, Associate at Trone, wanted to drive sales of their hit new product across different customer verticals.

Here's his email looks (translated from 🇫🇷)... 👇

cold email hub by lemlist

Why it worked?

1. Dynamic text tags

Nathan has a quite simple, yet incredibly effective approach when you read his email. Due to the fact he's addressing hotels, restaurants and similar business, Nathan is differentiating his prospects with two dynamic text tags.

2. Make your words intrigue prospects

Nathan talks about Trone from the very start. But, he leveraged his product nature and the memorable experience it offers to intrigue the prospects and make them want to find out more.

3. Credibility is POWER

He smoothly mentions two important clients in the French market so his prospects will know he means business.


"My cold emails are pretty straightforward, while lemlist makes sure they land on top of any inbox, in front of the eyes of my prospects."

open rate
reply rate
interested leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.