Winning with cold emailing

Nenad generated 150+ warm leads with smart targeting and a straightforward pitch.

The challenge

Nenad Pavlov, Co-Founder of SimplyGrow lead gen agency, helped one of his clients target animation studios to perfection.

Here's his 1-2 cold email punch... 👇

cold email hub by lemlist

Why it worked?

1. Smart targeting

Nenad did an amazing job of finding the right audience and making that reference in his email. He targeted animation studios that were looking for designers.

2. Straightforward pitch

Including relevant links in a cold email is super important. Knowing that, Nenad added those through which leads could evaluate the designer's work.

3. Great summary follow-up

Another proof of the quality job done by Nenad is his great follow-up. It’s sharp, to-the-point and gives a quick overview.

Results

"Client was happy with 150+ warm leads we generated, and I'm happy to combine our creativity with lemlist to get the job done."

81%
open rate
37%
click rate
16%
reply rate

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Targeting

You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.

Personalize

The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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