Personalized video message

How Nicolas leveraged one of our cold email templates to drive awareness and ramp up his click rate.

The challenge

Nicolas Brunet from Impressius wanted to reach out to people who expressed interest in partnering with him in the past and send them a personalized message at scale.

Here's his campaign... 👇

cold email hub by lemlist

Why it worked?

1. Using the subject line to intrigue people

It's always about your target audience and what type of value are you bringing to them. Having already expressed interest in his' business model, Nicolas hits the bullseye by stating there's an open franchise opportunity in the prospect's country.

2. Intro line as your first impression

Why are you messaging them and why should they bother to read the rest of the email? That's the key purpose of an intro. In this example, Nicolas keeps it short and highly relevant.

3. If you want people to click, send something unique

Nobody wants to open generic stuff that's yet other sales ask. But they will check it out if you personalize it in a format they enjoy most. Nicolas boosts his click rate using a personalized video thumbnail with the prospect's name on it.


"Personalized video thumbnail template is awesome. So easy to adjust to your needs and it delivers fantastic results."

open rate
click rate
reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.