Nicolas Brunet from Impressius wanted to reach out to people who expressed interest in partnering with him in the past and send them a personalized message at scale.
Here's his campaign... 👇
1. Using the subject line to intrigue people
It's always about your target audience and what type of value are you bringing to them. Having already expressed interest in his' business model, Nicolas hits the bullseye by stating there's an open franchise opportunity in the prospect's country.
2. Intro line as your first impression
Why are you messaging them and why should they bother to read the rest of the email? That's the key purpose of an intro. In this example, Nicolas keeps it short and highly relevant.
3. If you want people to click, send something unique
Nobody wants to open generic stuff that's yet other sales ask. But they will check it out if you personalize it in a format they enjoy most. Nicolas boosts his click rate using a personalized video thumbnail with the prospect's name on it.
"Personalized video thumbnail template is awesome. So easy to adjust to your needs and it delivers fantastic results."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.