Selling outbound sales training

How Pierre Levi is selling his cold emailing & Linkedin outreach training.

The challenge

Pierre Levi, Head of Growth at La Briqueterie, was keen to book meetings with high-quality prospects via cold email and try to close deals later on.

Here are his emails 1 and 2... 👇
Translated from French

cold email hub by lemlist

Why it worked?

1. Respectful cold email intro

Although Pierre did some heavy researching initially, he still aims to make sure he's speaking to the right person first. Takes his prospect 10 seconds to figure out who needs to see this email.

2. Targeted audience + intriguing hook = 🚀

You can see that after the intro, next 3 paragraphs are tightly connected and tell one story. Another magical thing that Pierre did was connect with prospects on LinkedIn first to establish a connection, before jumping into their inbox. Multi-channel sales outreach is a new trend in 2020.

3. Follow-up that adds more value

Pierre didn't allow to be repetitive or for quality to drop with every new email. Instead, he decided to give a bit more valuable insight through a video and mention the impact his training is making on his clients. Credibility (results), then proof (video).


"Despite the covid-19 crisis, my reply rate was impressive. I managed to get a lot of calls with qualified leads and all of them loved my approach. Thanks for the help lemlist!"

open rate
reply rate
closed deals

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.