Emailing LinkedIn connections

How Richard scored a cool 18% reply rate with a cold email inspired by Tinder.

The challenge

Richard Mechaly, Co-Founder of Provoke.Agency, aimed to cold email his LinkedIn connections and have them book a 15-min call.

Here's how he did it... 👇

cold email hub by lemlist

Why it worked?

1. All eyes on the image

Tinder is vastly recognizable. It's easy to connect through it and you don't need to use a lot of words to explain the point. There are a million ways to tweak the image, but having your logo with the one from your prospect makes a big difference.

2. Intriguing call-to-action

There's nothing special if you invite someone for a meeting. But, it's a whole other story if you make them excited about the topic you'll discuss. Richard leveraged this tactic in his campaign.

3. A different approach overall

Emailing your LinkedIn connections, depending on how much you post, means they already know you. It sets a much more human tone. Just remember to qualify prospects and validate their emails before you press send.


"I love the ability to personalize anything I want with lemlist and my response rates so far have been off the hook!"

open rate
click rate
reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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