Optimizing the funnel

How Romain Carpentier crushed cold emailing with super targeted campaigns.

The challenge

Romain (@findmassleads) wanted to attract new clients with value first approach so that he could better optimize his funnel and boost sales.

Email translated from French... 👇

cold email hub by lemlist

Why it worked?

1. Sharp intro

The first thing Romain's prospects see is a very attractive punchline that offers little to no risk on their end. Meaning, he has successfully captured their attention.

2. Stick to the point

In the remaining two paragraphs, the focus is on showing prospects he has done his research in a short and sweet fashion. Finally, Romain ties the pitch to a specific service that's driving the biggest revenue for his prospect. To conclude, the leads in this pipeline were presented with a deal that's really hard to say no to.


"I love lemlist. I'm running multiple campaigns at the moment and it's such a reliable tool to reach new customers and boost sales."

open rate
reply rate
warm leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.