Romain (@findmassleads) wanted to attract new clients with value first approach so that he could better optimize his funnel and boost sales.
Email translated from French... 👇
1. Sharp intro
The first thing Romain's prospects see is a very attractive punchline that offers little to no risk on their end. Meaning, he has successfully captured their attention.
2. Stick to the point
In the remaining two paragraphs, the focus is on showing prospects he has done his research in a short and sweet fashion. Finally, Romain ties the pitch to a specific service that's driving the biggest revenue for his prospect. To conclude, the leads in this pipeline were presented with a deal that's really hard to say no to.
"I love lemlist. I'm running multiple campaigns at the moment and it's such a reliable tool to reach new customers and boost sales."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.