Generating more reviews for clients

How startup SpotOn got a 41% reply rate on their B2B sales campaign.

The challenge

SpotOn automates a better review score for their clients and improves their online reputation. They wanted to use lemlist to reach more prospects and explain what they can do for them.

cold email hub by lemlist

Why it worked?

1. First email tactic

The first part of the email featured two simple sentences that showed their prospect it was about them and their reviews. As for the rest of the email, SpotOn made sure to set a clear milestone and to address the prospect's desire - getting good reviews automatically.

2. Always send follow-ups

They've also followed up on their prospects multiple times and have used lemlist to maximize their email deliverability.


"lemlist's sending algorithm is the thing we love most. Once you know your emails will get in someone's inbox consistently, all you really have to do is make those emails count."

open rate
reply rate
warm leads

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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