Driving 15 leads with custom intros

With this campaign, Thibault helped his client generate sales-ready leads from LinkedIn connections.

The challenge

Thibault Jacquemet, Founder of Loook Social agency, was trying to attract high-quality leads and drive more business for his clients.

cold email hub by lemlist

Why it worked?

1. Writing custom intro lines

"Tiramisu" is about writing genuine intro lines and adding custom sentences that change for each prospect. So Thibault did his homework before connecting with people, he researched some unique news about their prospects and used that in the email.

2. Leveraging LinkedIn connections

It's always better to leverage your current network and connect with people you've met before. He A/B tested this campaign between LinkedIn connection and cold contacts. The former one brought 2x better results.


"lemlist is an amazing cold email software with awesome personalization features!"

open rate
reply rate
leads generated

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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