Thibault Jacquemet, Founder of Loook Social agency, was trying to attract high-quality leads and drive more business for his clients.
1. Writing custom intro lines
"Tiramisu" is about writing genuine intro lines and adding custom sentences that change for each prospect. So Thibault did his homework before connecting with people, he researched some unique news about their prospects and used that in the email.
2. Leveraging LinkedIn connections
It's always better to leverage your current network and connect with people you've met before. He A/B tested this campaign between LinkedIn connection and cold contacts. The former one brought 2x better results.
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.