Hitting $30k in revenue

How Thierry reached out to co-working places and organized workshops for 200+ people.

The challenge

Thierry D'haenens, Growth Strategist at Grow Force, aimed to organize free growth marketing workshops for communities to get them educated and motivate them to sign up for the full course later. Jab, jab, jab, right hook. ;)

cold email hub by lemlist

Why it worked?

1. Careful targeting, clear offer

Thierry knew his audience, so he carefully targeted the co-working places and prioritized them accordingly. Plus, being aware that they are always looking for good speakers, he kept his pitch sharp.

2. A/B testing for higher results

Thierry also wanted to test subject lines to figure out which one would get a higher open rate. Having reached 88% he did a great job, didn't he?


"If you're looking to scale your outreach efforts, lemlist is the solution you need."

open rate
click rate
reply rate

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

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