Getting backlinks regularly

Creating backlink opportunities through puppy cold email outreach.

The challenge

Backlink outreach is one of the most competitive campaigns to do. Plus, Ugi has set his mind on getting highly authoritative links and building connections with other content creators.

cold email hub by lemlist

Why it worked?

1. "Make an entrance"

Ugi starts his email with a funny introduction and a cute image of him and his dog Zoe. He makes it tough for the prospect not to read it. The image itself contains dynamic content (first name tag of the prospect), which is another attention grabber.

2. Be straighforward

Finally, the prospect knows what to expect - a backlink ask. But Ugi is concentrated on creating win-win situations for all parties and explaining why his content is a good fit. With all that glued together in an entertaining cold email, success is guaranteed.


"The idea behind this approach was to send something meaningful to prospects. Everybody wants to get a backlink, but not everyone has Zoe and lemlist to help them out."

open rate
reply rate
backlinks generated

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You want to know two big reasons why cold email campaigns fail? Bad email deliverability on one hand, and poor audience targeting on the other.

Send follow-ups

One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.


The goal of a cold email  is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.

Split testing

There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.

How to make your cold emails perform better?

Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.

Try lemlist for free today!

No credit card, no commitment needed.
No credit card, no commitment needed.