Depending on popularity, podcast hosts receive a ton of pitches on a daily basis. Vuk wanted to test whether joining podcasts would help spread the word and drive higher awareness.
Here's his strategy... 👇
1. Make your subject line count
The subject line already set the right expectation, but in a fun and exciting way. From that point on, the objective was to build rapport and show why G is a great guest for their audience.
2. Customize every email
The first part of the cold email was unique for any individual. Vuk went and listened to an episode segment of every podcast. His goal was to understand what the podcast was about and then use that knowledge to give a genuine compliment.
3. Build credibility
The second part had the objective of showing G's credibility and suggesting some potential topics to discuss while leaving the final word to the podcast owners.
"The main reason behind this campaign's success was the ability to make every email truly unique and do so at scale."
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One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.