First of all, WebProtect keeps things personal from the very first thing prospects see -and that's the subject line. With almost everyone opening the email, first task is executed brilliantly.
Having opted for email outreach as their channel, WebProtect wanted to see if this could increase leads for their product.
The solution was this awesome cold email... 👇
1. Solid subject line
First of all, WebProtect keeps things personal from the very first thing prospects see - and that's the subject line. With almost everyone opening the email, the first task is executed brilliantly.
2. More personalization
But that didn't stop their team from further personalizing their cold email. To fully capture prospects' attention, WebProtect used an additional custom variable called "Personalization" - and wrote a unique sentence for every prospect in the list.
"We're really happy with the campaign's outcome. The secret was in keeping our list highly-targeted and making every email unique."
That's awesome! Just tap the button below and send us the details we need. Our content team will be in touch afterward.
One of the best ways to get more replies is to send smart follow-up emails. How do you make these? Like this.
The goal of a cold email is to get a reply. To grab people's attention and capture their interest. You can achieve that by making emails about them and building relationships.
There's no way to know if one email or subject line works better than the other if you don't test it first. Use our A/B testing feature to make date-driven decisions.
Our email outreach strategy rests on four pillars - targeting, personalization, follow-ups and A/B testing. Each one is equally important and your reply rate depends on it.