Not getting replies from your prospects?
Here are 7 sales outreach templates to book more meetings
If your cold email doesn’t stand out or provide value, your prospects won't reply. And we all know that no replies mean no meetings booked, which ends up in 0 business growth opportunities.
So what’s the best cold email structure that makes your prospect want to get in touch with you? What should you write in your emails to generate more replies, book more meetings, sign more deals, and open new opportunities?
Check out this example and see the structure of a cold email that successfully generates replies.
- the subject line is personalized, shows the outcome, and triggers curiosity
- the greeting is personalized and adjusted to the prospect’s communication style
- the intro line mentions common ground and shows the research of the prospect
- the video pitch grabs the attention and proves they’re willing to go the extra mile
- a single CTA shows the next step and doesn’t ask for too much effort
- the sign-off shows appreciation and has a funny “P.S.” element as the final personalization kick
To generate replies from your prospects, your cold emails should catch their attention and provide value. Here are 7 best‑performing cold email templates for reaching out to your audience. Check out their structure, see why they worked, and replicate them for your business.
Templates to book sales meeting
Schedule a “coffee chat”
What makes this template successful?
- the pitch ends with a conversation‑starter question that ties smoothly to the CTA, without sounding too pushy
- the personalized image adds a human touch which builds a personal relationship with the prospect
- instead of booking a meeting, the closing line suggests chatting over a coffee which sounds less formal and more inviting
Relate to the prospect’s pain point
What makes this template successful?
- the subject line highlights the prospect's struggle and teases them to open the email so they can read about the solution
- the pitch is focused on understanding the prospect’s specific pain point and gives value through a personalized, step-by-step video
- the custom video thumbnail grabs the prospect’s attention and proves this email isn’t generic and sent in bulk
Show you researched your prospect
What makes this template successful?
- the hyper-personalized intro line shows that you invested time in researching the prospect
- before jumping to the pitch, there’s a genuine compliment that shows appreciation and sets a friendly tone for the rest of the email
- the conversational call-to-action aims for the reply first rather than booking a meeting, which makes prospects more likely to reply
Verify you’re talking to the right person
What makes this template successful?
- the familiar name in the subject line makes the cold email feel more personal and gives extra social proof, which makes the prospect open the email
- the closing line is not exposing all the details but rather hooks prospects with the content of the link, so they become curious to see it
- the call to action is a simple yes or no question that doesn’t require a lot of effort from the prospect (which makes them more likely to reply)
Show prospects their desired outcome
What makes this template successful?
- the intro line points out common ground with the prospect and helps build rapport right from the start
- an example image shows the expertise of the subject and that the email was tailored specifically for the prospect
- it gives value as a “plan overview” even before the prospect’s reply, which shows they are here to build a relationship instead of selling
Close deals in networking meetings
What makes this template successful?
- humor element such as the “coffee or tea” dilemma makes the email sound like a message you send to a friend, and not a sales-y email
- mentioning previous experience helps establish credibility and shows what prospects can get from you
- there’s a link to their calendar which removes planning friction and makes it easier for prospects to take an action
Use the prospect’s milestone
What makes this template successful?
- genuine congratulation on the business win proves they have been following the work of the prospect and understand their background
- mentioning similar relevant customers as social proof helps build credibility and earn the prospect’s trust
- the closing line shows a clear next step by mentioning the exact date and time, which makes it easier for the prospect