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How Scalelab generates leads for their clients worldwide

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Personal photo
Arnaud Renoux
Co-Founder @Scalelab

Company overview 🔍

Company info 📊

  • Services offered

    Lead generation and outbound consulting services
  • Region

    Hong Kong
  • Website
  • Contact

Backstory 📚

The Scalelab is a customer acquisition & lead generation agency that helps sales teams generate warm leads and level up their outbound performance. Their success strategy is focusing on building personal connections through hyper-personalized outreach campaigns via email, LinkedIn and other channels.

Challenge outreach strategic setup

While helping their clients grow, the Scalelab team spotted two types of clients, that each come with different challenges:

Client A

Sent outbound campaigns in the past, however without any results. They still want to explore the huge potential of this acquisition channel but need expert’s help and guidance.

Client B

Has well-developed inbound channels in place, such as SEO or Paid Ads, but they haven’t tried sending outreach campaigns yet. They either want to outsource that to an agency or get training on setting up top-performing processes for their team.

Our clients started to realize the huge impact cold email and LinkedIn outreach had on their revenue, regardless of whether we do outbound for them or train them on how they can do it themselves. After all we’ve tested so far, I am convinced that a proper outreach process can change a business.

Personal photo
Arnaud Renoux
Co-Founder @Scalelab

Scalelab started to use lemlist after looking for different alternatives to grow their business. Arnaud was already quite experienced in building connections with prospects through cold calling, where he realized how big of an impact a personalized approach can have.

I really wanted to scale the business, and I eventually discovered lemlist. From that moment on, I started to send outreach sequences to warm up leads and build a connection. Then, I would analyze engagement and cold call prospects in the reports.

For example, if somebody clicks on a specific link, lemlist will tell me who this person is, and I'll call them using their activity as an icebreaker. A super-powerful combination that ramped up my pipeline. That's the power of the multichannel approach, which we immediately applied at Scalelab.

Personal photo
Arnaud Renoux
Co-Founder @Scalelab

When writing their multi-channel campaigns, the agency focuses on key elements such as copywriting and personalization. Since one of their main goals is to connect on a human level with their prospects, they use « you » and never « we » in their copies. Another reason is that by genuinely focusing on their prospects, the agency better understands their needs and struggles.

Arnaud and his team play with personalized intro lines, custom images, and video prospecting to get connected with their prospects. Below, you’ll see one of their top-performing campaigns that got 97% open rate.

Another important outreach component is the email deliverability and making sure my emails don't land in spam. Thanks to lemlist my open rates are, in most cases, above 90%, and I'm very happy about that.

Personal photo
Arnaud Renoux
Co-Founder @Scalelab

Campaign overview

Let’s analyze Scalelab's approach to outbound and have a closer view of their successful 7-step multi-channel campaign framework.

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    4 emails
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    2 LinkedIn visits
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    1 LinkedIn message
Sales engagement plan
Features used
  • Icrebreakers
  • Custom images
  • Custom videos
  • Custom landing pages
  • LinkedIn steps
  • Cold Email steps
  • Email address warm-up & boost
  • Liquid syntax
Step photo

Step 1

Introduction Email

Subject line

Short and linked to the content of the email.


Info related to the company. In most cases, it could be a reference to their growth/sales department or info related to their job offers or fundraising.


Very clear and concise. Plus, the casual tone helps build a personal connection that will easily open a conversation opportunity.

Liquid syntax

Quick inside information: Arnaud is a fan of personalized call-to-actions. So with a bit of help from lemlist’s liquid syntax feature, they optimize their CTA’s around the right date. Meaning, on every day, the prospect gets a different CTA.

Coffee cup image

Additional personal touch so that people can see Arnaud is a real person. + grabbing their attention with their name written on one of the cups makes a good impression.

After the email, he sets up step 2 in lemlist to visit their LinkedIn profile to warm up the prospect. Then, the first follow-up is launched, two days after the first email.

Step photo

Step 3

Follow-up Email #01

Last step reference

A funny way to reference the previous email from two days ago.

Video prospecting

A personalized video thumbnail with the prospect's name catches attention and generates high amount of clicks.

Landing page

Every prospect sees a unique landing page once they click on the video. This page has the video + a Calendly agenda embedded to decrease friction and help book more meetings.

In step 4, Arnaud opts for another LinkedIn profile visit.

Step photo

Step 5

Follow-up Email #02

Subject line

Here Arnaud changed the subject line to start a new thread in the prospect's inbox and hope to get more attention.


A cultural reference, something popular in the news, or anything relevant for their target audience works great. On top of that, it brings the conversation to a personal and casual level.

In step 6, a LinkedIn connect request is sent. Arnaud doesn't include an intro message as he finds that it performs better this way for them.

Step photo

Step 7

Follow-up Email #03

Finally, the final email represents the last try for Scalelab.

This email brought additional replies and, in some cases, it even moved the conversation to WhatsApp. Not all prospects that don't reply are uninterested. Quite the contrary!

Arnaud and his team have received quite a few "sorry for not replying before" responses. Smart follow-ups are key.

Step photo

Campaign results 🤔

Campaign results

Apply this strategy to your campaigns using lemlist

  • automate LinkedIn messages, visits and connection requests
  • send personalized emails at scale
  • automate follow ups
  • A/B test campaigns
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Alla Zeitoun
Key Acc Manager @Meero

"lemlist is your cold email batmobile. Personalization, automation, deliverability... everything you need to get more replies is there."

Nick Dunse
CMO @Shuttle

"We had massive success using lemlist to grow our sales pipeline. When you work with a good company and they help you become more successful, I can just highly recommend them."

Gabriel Frasconi
SE Director @Zendesk

We had massive success using lemlist to grow our sales pipeline. When you work with a good company and they help you become more successful, I can just highly recommend them.

Gabriel Frasconi
SE Director @Zendesk

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"If you’re serious about cold email and personalization, lemlist answers all of your burning questions."

Lachlan Fea
Founder @Cloutly

"Thanks for your great solution and all your content updates, they are really helping us sell smarter through cold emails."

Lars Krüger
Co-Founder @elearnio

"Coffee cup email template is truly a great way to start the conversation with your prospects."

Heather McMillan
Sales Director @

"I'm a big advocate of relevant and value-oriented campaigns that are personalized for each prospect... and lemlist is my tool for the job."

Andrei Zinkevich
Founder @Getleado

"If you're trying to get recurring revenue clients to grow a small and profitable agency, this is a predictable system to leverage."

Chris von Wilpert
Founder @Content Mavericks

"I was able to get in touch with the right people quickly and that one smart custom tag made a big difference, while lemlist made sure my deliverability was at a very high level."

Alan Silvestri
CEO @Growth Gorilla

"Personalization is key and lemlist empowers us with many features to allow a more human and fun email campaign."

Paul Munos
COO @Shapr Talent

"lemlist personality features are the best on the market. You can personalize pictures, videos, and even the landing pages you are going to send your potential clients. The results of the cold email campaigns are astonishing!!!"

Chris Koronowski
LN Consultant & Strategist

"We're big fans of lemlist and their customization features. The impact they made on our campaigns is fantastic."

Maxime Pari
Founder & CEO @MyBizDev

"There are lots of cool and fun ideas that we wanted to test in cold email outreach. With lemlist, we were finally able to. I can't recommend them enough."

Julia Adler
Senior Sourcer @Wayne Technologies

"My emails simply stand out amongst all that noise of emails we receive every day. Building relationships with top talents is much easier thanks to highly personalized emails."

Mark Lundgren
Co-Founder @Sourcing Challenge

"This campaign was really cool and I love that it got such great results. Thank you lemlist for the help, couldn't do it without you."

Ola Swiatkowska
Talent Sourcer @Snowflake

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