Best follow up email after sales pitch

Unlike our follow up after meeting example, this is a more informal version... hence the name. It consists of a friendly-oriented copy and a personalized image that's used to transfer people from their inbox to a valuable piece of content/landing page you're utilizing in your funnel.


emails sent


open rate


reply rate

Cold email template

Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences

Why did it work?

1. The informal way

People like to buy things from people they like. And sometimes, when the situation allows it, it's okay to be informal and approach your prospect as you would approach a friend. It will work because it comes naturally to both of you.

2. Image as the call-to-action

By using a personalized image with dynamic text that's relevant to your prospect and by linking it, can do wonders for your campaign. And if you make that image fun, the results are even better for this type of approach.

Need the PDF version?


Download the template

In case you need a PDF, just click on the button to the right, and download or save it to your Google Drive.

You can forward the template to your colleague or team too.

Download now

Watch outbound tutorials

Target LinkedIn prospects, find emails & send campaigns automatically
Watch 🎬

Step by step process to build your B2B buyer persona [+ FREE template]
Watch 🎬

7 link building email templates: how we get backlinks to our site
Watch 🎬


Read actionable guides

The most extensive cold email guide from A to Z.
👉 Read

How to warm up your email account [2020 in-depth guide]
👉 Read

8 follow-up email templates that will skyrocket your reply rate.
👉 Read


Like this follow-up template?

Test it for free, no catch attached! ;)