Follow up after a conference

How to can follow up with prospects after meeting them at a conference or an event.

64

emails sent

61%

open rate

26%

reply rate

Cold email template

Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences

Why did it work?

1. Pay attention to your intro line

The idea behind this follow up is to start on a completely casual tone, reminiscing about a cool situation you and your prospect went through together. This further builds your connection and shows you care more about the relationship than quick wins.

2. Deliver on a promise

By mentioning a highly effective strategy to them during a conference and explaining them the benefits of it, you're creating desire in them to find out more. If you've managed to struck the chord, you can follow up to give them all the details, while positioning your product/service as part of that strategy.

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