Short and linked to the content of the email.
Info related to the company. In most cases, it could be a reference to their growth/sales department or info related to their job offers or fundraising.
Very clear and concise. Plus, the casual tone helps build a personal connection that will easily open a conversation opportunity.
Quick inside information: Arnaud is a fan of personalized call-to-actions. So with a bit of help from lemlist’s liquid syntax feature, they optimize their CTA’s around the right date. Meaning, on every day, the prospect gets a different CTA.
Coffee cup image
Additional personal touch so that people can see Arnaud is a real person. + grabbing their attention with their name written on one of the cups makes a good impression.
After the email, he sets up step 2 in lemlist to visit their LinkedIn profile to warm up the prospect. Then, the first follow-up is launched, two days after the first email.