Video sales email template

People aren't interested in reading boring sales emails. To make them click and hear what you have to say, you have to make it about them and focus on their needs. In our experience, the best way to do that is to utilize videos… but with a little trick.


users lemlist was able to convert


meetings booked at conferences


people at our event at Station F

Cold email template

Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences
Explain best-use scenario in 2-3 sentences

Video sales email template

Why did it work?

1. Gunning for their attention

Personalized image serves as an attention hook. Add the play button, prospect or company name and you'll have the vast majority of prospects clicking on it.

2. Make sure your video is spot on

But, none of this is going to work unless you deliver a value-packed and entertaining video at the end. That is how you optimize for conversions, book more meetings or raise brand awareness.

3. Once value is delivered, SELL!

If you nail the video part, you can use lemlist’s dynamic page feature to book more meetings immediately after they finish watching the video. You can achieve that by embedding your Calendly directly beneath the video.

Need the PDF version?


Need the PDF version?

Enter your email and we'll send you the template + instructions on how to set it up.

If you want to forward it to your colleague or team, just write their email instead. ;)

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Like this video sales email template?

Test it for free, no catch attached! ;)